OUR STORY — ESTABLISHED 1952

Three Generations of Oud Excellence

Our journey began in Jayantia Bosti, Nilbagan, Hojai, Northeast Assam, India, in 1952 with our grandfather Haji Rois Ali. His son Noor Uddin Ahmed carried the family trade forward from 1972. Since 1995, Mohammed Ekte Shamul Hoque (Ehtisham) and his brothers have proudly continued this tradition.

Our Dubai operation began in 2014 and today serves as our main office. We also have branches in Makkah, Jeddah and Riyadh. We specialise in Hindi Agarwood and its oils for clients across India and the GCC.

1952Haji Rois Ali — our foundation in Assam

1972Noor Uddin Ahmed carries on the legacy

1995Third generation continues the craft

2014Our fragrance tradition expands to Dubai

The Origins of Agarwood

Our roots are in Assam, with longstanding markets in Hojai, Islam Nagar, Golaghat, Jorhat and Sivasagar. Agarwood is also found across Northeast India and parts of South and Southeast Asia, including Sri Lanka, Indonesia, Vietnam, Myanmar, Bhutan, Malaysia, the Philippines and Laos.